APA (7th ed.) Citation

Dalrymple, D., & Parsons, L. J. (1995). Marketing management: Text and cases (6th ed.). John Wiley.

Chicago Style (17th ed.) Citation

Dalrymple, Douglas, and Leonard J. Parsons. Marketing Management: Text and Cases. 6th ed. New York: John Wiley, 1995.

MLA (9th ed.) Citation

Dalrymple, Douglas, and Leonard J. Parsons. Marketing Management: Text and Cases. 6th ed. John Wiley, 1995.