APA (7th ed.) Citation

Schoell, W. F., & Guiltinan, J. P. (1995). Marketing: Contemporary concepts and practices (6th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Prentice-Hall, 1995.