Schoell, W. F., & Guiltinan, J. P. (1995). Marketing: Contemporary concepts and practices (6th ed.). Prentice-Hall.
Chicagoスタイル(17版)引用形式Schoell, William F., , Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.
MLA(9版)引用形式Schoell, William F., , Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Prentice-Hall, 1995.
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