Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (2nd ed.). NTC Business Books.
芝加哥风格引文Schultz, Don E., 与 Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1988.
MLA引文Schultz, Don E., 与 Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. NTC Business Books, 1988.
警告：这些引文格式不一定是100％准确.