APA (7. basım) Alıntı

Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (2nd ed.). NTC Business Books.

Chicago Style (17. basım) Atıf

Schultz, Don E., ve Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1988.

MLA (9th ed.) Atıf

Schultz, Don E., ve Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. NTC Business Books, 1988.