APA(7版)引用形式

Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (2nd ed.). NTC Business Books.

Chicagoスタイル(17版)引用形式

Schultz, Don E., , Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1988.

MLA(9版)引用形式

Schultz, Don E., , Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. NTC Business Books, 1988.