Citazione Stile APA (7a Edizione)

Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (2nd ed.). NTC Business Books.

Citazione stile Chigago Style (17a edizione)

Schultz, Don E., e Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1988.

Citatione MLA (9a ed.)

Schultz, Don E., e Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. NTC Business Books, 1988.