Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (2nd ed.). NTC Business Books.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रSchultz, Don E., और Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1988.
एमएलए (9वां संस्करण) प्रशस्ति पत्रSchultz, Don E., और Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. NTC Business Books, 1988.
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