Style de citation APA (7e éd.)

Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (2nd ed.). NTC Business Books.

Style de citation Chicago (17e éd.)

Schultz, Don E., et Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1988.

Style de citation MLA (9e éd.)

Schultz, Don E., et Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. NTC Business Books, 1988.