Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (2nd ed.). NTC Business Books.
Dyfyniad Arddull ChicagoSchultz, Don E., and Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1988.
Dyfyniad MLASchultz, Don E., and Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. NTC Business Books, 1988.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.