Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (2nd ed.). NTC Business Books.
Citace podle Chicago (17th ed.)Schultz, Don E., a Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1988.
Citace podle MLA (9th ed.)Schultz, Don E., a Stanley I. Tannenbaum. Essentials of Advertising Strategy. 2nd ed. NTC Business Books, 1988.
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