Cita APA (7a ed.)

Czinkota, M. R., Ronkainen, I. A., & Tarrant, J. J. (1995). The global marketing imperative. NTC Business Books.

Cita Chicago Style (17a ed.)

Czinkota, Michael R., Ilkka A. Ronkainen, y John J. Tarrant. The Global Marketing Imperative. Lincolnwood, Ill., USA: NTC Business Books, 1995.

Cita MLA (9a ed.)

Czinkota, Michael R., et al. The Global Marketing Imperative. NTC Business Books, 1995.