Market-driven management using the new marketing concept to create a customer-oriented company

Market-driven management using the new marketing concept to create a customer-oriented company

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Detalhes bibliográficos
Autor principal: Webster, Frederick E.
Formato: Livro
Idioma:English
Publicado em: New York John Wiley c1994.
coleção:The Portable MBA series.
Assuntos:
Marketing > Management.
Consumer satisfaction.