APA (7th ed.) Citation

Majaro, S. (1993). The essence of marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Majaro, Simon. The Essence of Marketing. New York: Prentice-Hall, 1993.

MLA (9th ed.) Citation

Majaro, Simon. The Essence of Marketing. Prentice-Hall, 1993.