Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Dades bibliogràfiques
Autor principal: Kerin, Roger A.
Altres autors: Peterson, Robert A.
Format: Llibre
Idioma:English
Publicat: Englewood Cliffs, N.J. Prentice-Hall c1995.
Edició:7th ed.
Matèries:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.