Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliografiske detaljer
Hovedforfatter: Kerin, Roger A.
Andre forfattere: Peterson, Robert A.
Format: Bog
Sprog:English
Udgivet: Englewood Cliffs, N.J. Prentice-Hall c1995.
Udgivelse:7th ed.
Fag:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.