Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Detalles Bibliográficos
Autor Principal: Kerin, Roger A.
Outros autores: Peterson, Robert A.
Formato: Libro
Idioma:English
Publicado: Englewood Cliffs, N.J. Prentice-Hall c1995.
Edición:7th ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.