Competitive positioning the key to market success

Detalles Bibliográficos
Autor principal:	Hooley, Graham J.
Otros Autores:	Saunders, John A. 1946-
Formato:	Libro
Lenguaje:	English
Publicado:	New York Prentice-Hall c1993.
Materias:	Marketing > Management. Competition. Strategic planning.