APA (7th ed.) Citation

Hooley, G. J., & Saunders, J. A. (1993). Competitive positioning: The key to market success. Prentice-Hall.

Chicago Style (17th ed.) Citation

Hooley, Graham J., and John A. Saunders. Competitive Positioning: The Key to Market Success. New York: Prentice-Hall, 1993.

MLA (9th ed.) Citation

Hooley, Graham J., and John A. Saunders. Competitive Positioning: The Key to Market Success. Prentice-Hall, 1993.