APA (7th ed.) Citation

Cox, K. K., & Blair, E. (1989). Marketing in action: A reader. Prentice-Hall.

Chicago Style (17th ed.) Citation

Cox, Keith Kohn, and Edward Blair. Marketing in Action: A Reader. Englewood Cliffs, N.J: Prentice-Hall, 1989.

MLA (9th ed.) Citation

Cox, Keith Kohn, and Edward Blair. Marketing in Action: A Reader. Prentice-Hall, 1989.