APA (7th ed.) Citation

Czepiel, J. A. (1992). Competitive marketing strategy. Prentice Hall.

Chicago Style (17th ed.) Citation

Czepiel, John A. Competitive Marketing Strategy. Englewood Cliffs, N.J: Prentice Hall, 1992.

MLA (9th ed.) Citation

Czepiel, John A. Competitive Marketing Strategy. Prentice Hall, 1992.