Cita APA (7th ed.)

Rapp, S., & Collins, T. (1990). The great marketing turnaround: The age of the individual, and how to profit from it. Prentice Hall.

Cita Chicago (17th ed.)

Rapp, Stan, i Tom Collins. The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It. Englewood Cliffs, N.J: Prentice Hall, 1990.

Cita MLA (9th ed.)

Rapp, Stan, i Tom Collins. The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It. Prentice Hall, 1990.