APA (7th ed.) Citation

Rapp, S., & Collins, T. (1990). The great marketing turnaround: The age of the individual, and how to profit from it. Prentice Hall.

Chicago Style (17th ed.) Citation

Rapp, Stan, and Tom Collins. The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It. Englewood Cliffs, N.J: Prentice Hall, 1990.

MLA (9th ed.) Citation

Rapp, Stan, and Tom Collins. The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It. Prentice Hall, 1990.