TY  - BOOK
T1  - Brandmaps the competitive marketing strategy game
A1  - Chapman, Randall G.
LA  - English
PP  - Englewood Cliffs, N.J.
PB  - Prentice Hall
YR  - 1994
ED  - 3rd. ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602532874
OP  - 175
NO  - Includes index.
CN  - HF 5415.125 C46 1994
SN  - 0131775022
KW  - BRANDMAPS.
KW  - Marketing : Computer programs.
KW  - Marketing : Computer simulation.
KW  - Product management : Computer programs.
KW  - Product management : Computer simulation.
ER  -