Cita APA (7th ed.)

Schultz, D. E., Lauterborn, R. F., & Tannenbaum, S. I. (1993). Integrated marketing communications. NTC Business Books.

Cita Chicago (17th ed.)

Schultz, Don E., Robert F. Lauterborn, i Stanley I. Tannenbaum. Integrated Marketing Communications. Chicago, Ill: NTC Business Books, 1993.

Cita MLA (9th ed.)

Schultz, Don E., et al. Integrated Marketing Communications. NTC Business Books, 1993.