The business and marketing environment

The business and marketing environment

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Detalhes bibliográficos
Autor principal: Palmer, Adrian 1955-
Outros Autores: Worthington, Ian 1946-
Formato: Livro
Idioma:English
Publicado em: London McGraw-Hill Book Co. c1992.
Assuntos:
Marketing.
Export marketing.
Marketing research.
Organizational effectiveness.