Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (1994). Principles of marketing (6th ed.). Prentice-Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 6th ed. Englewood Cliffs, N.J: Prentice-Hall, 1994.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 6th ed. Prentice-Hall, 1994.