Consumer behavior test item file

Consumer behavior test item file

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Bibliografiske detaljer
Hovedforfatter: Schiffman, Leon G.
Andre forfattere: Kanuk, Leslie Lazak, Weir, Ron
Format: Bog
Sprog:English
Udgivet: Englewood Cliffs, N.J. Prentice-Hall c1991.
Udgivelse:4th ed.
Fag:
Consumer behavior.
Consumer.
Motivational research (Marketing).