Consumer behavior test item file

Consumer behavior test item file

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Detalles Bibliográficos
Autor Principal: Schiffman, Leon G.
Outros autores: Kanuk, Leslie Lazak, Weir, Ron
Formato: Libro
Idioma:English
Publicado: Englewood Cliffs, N.J. Prentice-Hall c1991.
Edición:4th ed.
Subjects:
Consumer behavior.
Consumer.
Motivational research (Marketing).