Schiffman, L. G., & Kanuk, L. L. (1991). Consumer behavior: Instructor's manual (4th ed.). Prentice-Hall.
Cita Chicago (17th ed.)Schiffman, Loen G., i Leslie Lazar Kanuk. Consumer Behavior: Instructor's Manual. 4th ed. Englewood Cliffs, N.J: Prentice-Hall, 1991.
Cita MLA (9th ed.)Schiffman, Loen G., i Leslie Lazar Kanuk. Consumer Behavior: Instructor's Manual. 4th ed. Prentice-Hall, 1991.
Atenció: Aquestes cites poden no estar 100% correctes.