APA (7th ed.) Citation

Goetsch, H. (1993). Developing, implementing & managing an effective marketing plan. American Marketing Association.

Chicago Style (17th ed.) Citation

Goetsch, Hall. Developing, Implementing & Managing an Effective Marketing Plan. Chicago: American Marketing Association, 1993.

MLA (9th ed.) Citation

Goetsch, Hall. Developing, Implementing & Managing an Effective Marketing Plan. American Marketing Association, 1993.

Warning: These citations may not always be 100% accurate.