APA (7th ed.) Citation

Buzzell, R. D., & Quelch, J. A. (1988). Multinational marketing management: Cases and readings. Addison-Wesley.

Chicago Style (17th ed.) Citation

Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading, Mass: Addison-Wesley, 1988.

MLA (9th ed.) Citation

Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Addison-Wesley, 1988.