Cases in strategic marketing

Cases in strategic marketing

Show all versions (3)
Bibliografiske detaljer
Hovedforfatter: Swayne, Linda E.
Andre forfattere: Ginter, Peter M.
Format: Bog
Sprog:English
Udgivet: Englewood Cliffs, N.J. Prentice-Hall c1993.
Udgivelse:2nd ed.
Fag:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.