Cases in strategic marketing

Cases in strategic marketing

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Manylion Llyfryddiaeth
Prif Awdur: Swayne, Linda E.
Awduron Eraill: Ginter, Peter M.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Englewood Cliffs, N.J. Prentice-Hall c1993.
Rhifyn:2nd ed.
Pynciau:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.