Cita APA (7th ed.)

Zangwill, W. I. (1993). Lightning strategies for innovation: How the world's best firms create new products. Lexington Books.

Cita Chicago (17th ed.)

Zangwill, Willard I. Lightning Strategies for Innovation: How the World's Best Firms Create New Products. New York: Lexington Books, 1993.

Cita MLA (9th ed.)

Zangwill, Willard I. Lightning Strategies for Innovation: How the World's Best Firms Create New Products. Lexington Books, 1993.