Smilor, R. W. (1989). Customer-driven marketing: Lessons from entrepreneurial technology companies. Lexington Books.
Chicago Style (17th ed.) CitationSmilor, Raymond W. Customer-driven Marketing: Lessons from Entrepreneurial Technology Companies. Lexington, Mass: Lexington Books, 1989.
MLA (9th ed.) CitationSmilor, Raymond W. Customer-driven Marketing: Lessons from Entrepreneurial Technology Companies. Lexington Books, 1989.
Warning: These citations may not always be 100% accurate.