Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Detalhes bibliográficos
Autor principal: McDonald, Malcolm H.B
Outros Autores: Leppard, John W.
Formato: Livro
Idioma:English
Publicado em: Oxford Butterworth-Heinemann c1992.
Assuntos:
Marketing management.