Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Dades bibliogràfiques
Autor principal: McDonald, Malcolm H.B
Altres autors: Leppard, John W.
Format: Llibre
Idioma:English
Publicat: Oxford Butterworth-Heinemann c1992.
Matèries:
Marketing management.