Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Bibliografske podrobnosti
Glavni avtor: McDonald, Malcolm H.B
Drugi avtorji: Leppard, John W.
Format: Knjiga
Jezik:English
Izdano: Oxford Butterworth-Heinemann c1992.
Teme:
Marketing management.