McDonald, M. H., & Leppard, J. W. (1992). Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing. Butterworth-Heinemann.
Citace podle Chicago (17th ed.)McDonald, Malcolm H.B, a John W. Leppard. Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing. Oxford: Butterworth-Heinemann, 1992.
Citace podle MLA (9th ed.)McDonald, Malcolm H.B, a John W. Leppard. Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing. Butterworth-Heinemann, 1992.
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