McDonald, M. H., & Leppard, J. W. (1992). Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing. Butterworth-Heinemann.
Chicago Style (17th ed.) CitationMcDonald, Malcolm H.B, and John W. Leppard. Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing. Oxford: Butterworth-Heinemann, 1992.
MLA (9th ed.) CitationMcDonald, Malcolm H.B, and John W. Leppard. Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing. Butterworth-Heinemann, 1992.
Warning: These citations may not always be 100% accurate.