Gronroos, C. (1990). Service management and marketing: Managing the moments of truth in service competitions. Lexington Books.
Chicago Style (17th ed.) CitationGronroos, Christian. Service Management and Marketing: Managing the Moments of Truth in Service Competitions. Lexington, Mass: Lexington Books, 1990.
MLA (9th ed.) CitationGronroos, Christian. Service Management and Marketing: Managing the Moments of Truth in Service Competitions. Lexington Books, 1990.
Warning: These citations may not always be 100% accurate.