APA (7th ed.) Citation

Bonoma, T. V., & Kosnik, T. J. (1990). Marketing management: Text and cases. Irwin.

Chicago Style (17th ed.) Citation

Bonoma, Thomas V., and Thomas J. Kosnik. Marketing Management: Text and Cases. Homewood, Ill: Irwin, 1990.

MLA (9th ed.) Citation

Bonoma, Thomas V., and Thomas J. Kosnik. Marketing Management: Text and Cases. Irwin, 1990.