APA (7th ed.) Citation

Dyers, R. F. (1991). An Analytic approach to marketing decisions. Prentice-Hall.

Chicago Style (17th ed.) Citation

Dyers, Robert F. An Analytic Approach to Marketing Decisions. Englewood Cliffs, N.J: Prentice-Hall, 1991.

MLA (9th ed.) Citation

Dyers, Robert F. An Analytic Approach to Marketing Decisions. Prentice-Hall, 1991.