APA aipamena

Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management: Cases and applications (3rd ed.). Irwin.

Chicago Style aipamena

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management: Cases and Applications. 3rd ed. Homewood, Ill: Irwin, 1990.

MLA aipamena

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management: Cases and Applications. 3rd ed. Irwin, 1990.