Style de citation APA (7e éd.)

Cespedes, F. V. (1991). Organizing and implementing the marketing effort: Text and cases. Addison-Wesley.

Style de citation Chicago (17e éd.)

Cespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Reading, Mass: Addison-Wesley, 1991.

Style de citation MLA (9e éd.)

Cespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Addison-Wesley, 1991.