Mentzer, J. T. (1985). Readings in marketing today. Harcourt Brace Jovanovich.
Chicago Style (17th ed.) CitationMentzer, John T. Readings in Marketing Today. San Diego: Harcourt Brace Jovanovich, 1985.
MLA (9th ed.) CitationMentzer, John T. Readings in Marketing Today. Harcourt Brace Jovanovich, 1985.
Warning: These citations may not always be 100% accurate.