Marketing management analysis, planning, implementation, and control

Marketing management analysis, planning, implementation, and control

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Detalles Bibliográficos
Autor principal: Kotler, Philip
Formato: Libro
Lenguaje:English
Publicado: Englewood Cliffs, N.J. Prentice-Hall c1991.
Edición:7th ed.
Materias:
Marketing > Management.