Market-share analysis evaluating competitive marketing effectiveness

書目詳細資料
主要作者:	Cooper, Lee G. 1944-
其他作者:	Nakanishi, Masao
格式:	圖書
語言:	English
出版:	Boston Kluwer Academic Publishers c1988.
叢編:	International series in quantitative marketing
主題:	Marketing > Decision making > Mathematical models.