Market-share analysis evaluating competitive marketing effectiveness

Detalles Bibliográficos
Autor principal:	Cooper, Lee G. 1944-
Otros Autores:	Nakanishi, Masao
Formato:	Libro
Lenguaje:	English
Publicado:	Boston Kluwer Academic Publishers c1988.
Colección:	International series in quantitative marketing
Materias:	Marketing > Decision making > Mathematical models.