Cooper, L. G., & Nakanishi, M. (1988). Market-share analysis: Evaluating competitive marketing effectiveness. Kluwer Academic Publishers.
Citación estilo ChicagoCooper, Lee G., and Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Boston: Kluwer Academic Publishers, 1988.
Cita MLACooper, Lee G., and Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Kluwer Academic Publishers, 1988.
Warning: These citations may not always be 100% accurate.