Cita APA (7a ed.)

Cooper, L. G., & Nakanishi, M. (1988). Market-share analysis: Evaluating competitive marketing effectiveness. Kluwer Academic Publishers.

Cita Chicago Style (17a ed.)

Cooper, Lee G., y Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Boston: Kluwer Academic Publishers, 1988.

Cita MLA (9a ed.)

Cooper, Lee G., y Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Kluwer Academic Publishers, 1988.