Cooper, L. G., & Nakanishi, M. (1988). Market-share analysis: Evaluating competitive marketing effectiveness. Kluwer Academic Publishers.
Citace podle Chicago (17th ed.)Cooper, Lee G., a Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Boston: Kluwer Academic Publishers, 1988.
Citace podle MLA (9th ed.)Cooper, Lee G., a Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Kluwer Academic Publishers, 1988.
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