Cita APA (7th ed.)

Cooper, L. G., & Nakanishi, M. (1988). Market-share analysis: Evaluating competitive marketing effectiveness. Kluwer Academic Publishers.

Cita Chicago (17th ed.)

Cooper, Lee G., i Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Boston: Kluwer Academic Publishers, 1988.

Cita MLA (9th ed.)

Cooper, Lee G., i Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Kluwer Academic Publishers, 1988.