APA (7th ed.) Citation

Cooper, L. G., & Nakanishi, M. (1988). Market-share analysis: Evaluating competitive marketing effectiveness. Kluwer Academic Publishers.

Chicago Style (17th ed.) Citation

Cooper, Lee G., and Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Boston: Kluwer Academic Publishers, 1988.

MLA (9th ed.) Citation

Cooper, Lee G., and Masao Nakanishi. Market-share Analysis: Evaluating Competitive Marketing Effectiveness. Kluwer Academic Publishers, 1988.